Storytelling on a dime.
You hear it all the time. Reporters and photographers say something to the effect of: “Storytelling is great and all, but I’ve got too much to do and I don’t have time for that stuff.” And while I...
View ArticleWhy photographers are a reporter’s best friend.
Chinese philosopher Mencius said: “Friendship is one mind in two bodies.” This is the basis of why I tell young and/or inexperienced reporters that their best “friends” in a newsroom should be the...
View ArticleWhat is viewer benefit, really? A close look at WIFM.
“Viewer benefit” is a buzz term that is used more and more in newsrooms. You have to have payoff for the viewers if you want high ratings. It’s a critical concept. So important, actually, that you...
View ArticleAh-ha! What Meteorologists Can Learn From Story tellers.
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are...
View ArticleGame on: Secrets to raising the roof during sports.
No doubt being a sports anchor isn’t what it used to be. You can’t just put up highlights and scoreboards and survive. Many are being asked to one man band. Some stations are getting rid of sports...
View ArticleTaking ownership, from the first line of the anchor intro
Reporters, I know this is a big pet peeve. The producer writes the anchor intro or rewrites it and steals all of your thunder, just gives away the big surprise or the really good stuff in your...
View ArticleAh-ha! What Meteorologists Can Learn From Story tellers.
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are...
View ArticleGame on: Secrets to raising the roof during sports.
No doubt being a sports anchor isn’t what it used to be. You can’t just put up highlights and scoreboards and survive. Many are being asked to one man band. Some stations are getting rid of sports...
View ArticleTaking ownership, from the first line of the anchor intro
Reporters, I know this is a big pet peeve. The producer writes the anchor intro or rewrites it and steals all of your thunder, just gives away the big surprise or the really good stuff in your...
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